Competition Relations In Auto Detailing
By By Lance Winslow IV 

There is significant competition in auto detailing and car washing. Even more between types of cleaning businesses, as each company attempts to expand into other services which are the mainstay of similar business models. Many times the line blurs between a car wash, oil change business, truck repair, auto accessories business, electronics installers and auto detailing. What can you do? Well first let’s talk about what you should not do. You should not start a war against all your competition. Instead you should maintain good relations with them, even if you find them to be somewhat unethical by nature.

This is similar to the United States Government Strategies in diplomatic relations. Below is an outline, which can help you develop a strategy for dealing in such a hostile business environment. You may wish to modify this outline somewhat and replace a few items or even add in some others. I believe this is a good idea indeed. Once you have printed the

outline and modified it then put a couple of paragraphs to each item you will have the beginnings of a comprehensive plan and over all strategy to turn your competition into referral networks. Think on this but act decisively.

COMPETITION RELATIONS

I. KNOW THEM BY NAME

A. People Ask - Say Yes

B. Detailers

C. Mobile Washers

D. Steam Cleaners

E. Who Is Bidding

II. DATA BASES (COMPETITION)

A. Routes

B. Volume

C. Profit

D. Units

E. Employees

F. Types Of Services

G. Phone Numbers

H. Slogans, Company Names

III. ABOUT COMPETITION

A. One Man Operations

B. Competition Is Good

C. Thoughts/Fears/Threats

D. Ego’s

E. Future Franchisees

F. Future Word Of Mouth

G. Future Customer Base

H. Manager Employees

IV. AVOID SLANDER TACTICS

A. Don’t Participate

B. Structure Sentences Carefully

Lance Winslow IV